Surf Wisconsin

Clarion Marketing

This is one of two posters used to promote ’Sport’ a new drink introduced into the ‘Energy Drink’ market to compete with Gatorade. The second poster featured a Pepsi uniformed delivery guy ( Pepsi owns Mountain Dew ) pouring Sport down a cartoon alligator's mouth. Not particularly subtle but fairly funny.

 

• Original image: acrylic on illustration board.